January 29, 2024

Should I Start a YouTube Channel? YES, It's Still Worth It in 2024

It is 2024 and being an influencer is as popular as ever. If you find yourself asking “should i start my own youtube channel” keep reading, I’m here to answer that question.

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Written by
Filipe Pessoa

Marketing & Sociology. Gamer and music producer.
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Table of contents
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Creating a YouTube channel is easy. Maintaining it and staying motivated is the hard part. Tools like Framedrop have made it so that much of the hard work of growing your audience is mitigated but you still have to be consistent. In the age of content where 30% of kids from ages 8 to 12 want to become YouTubers, “should I start a YouTube channel” is more of a “why not?”.

You get to star on your own show, share your passion with a global audience and, eventually, get paid to do so. YouTube's algorithm loves consistency, regular uploads and engaged viewers -  that's how you get a thriving channel.

Sounds good? Awesome. Now, into the nitty gritty we go.

Should I Start a YouTube Channel?

Yes, I think you should! Starting a YouTube channel gives you:

  • Access to a global audience;
  • A chance to develop skills such as scripting, storytelling, editing and more;
  • A creative outlet and personal brand;
  • A sense of belonging to a community;
  • Monetization opportunities through YouTube’s Partner Program, ads, donations and more;
  • The ability to try new and unique content;
  • A way to future-proof your digital presence and career.

7 HUGE Pros of Starting a YouTube Channel

Starting a YouTube channel in 2024 is exciting and holds a lot of potential for both personal and professional growth. YouTube continues to be the platform for content creators. In this section I’ll get into 7 reasons why you should start a YouTube channel:

1. Global Reach and Audience Engagement:

Photo by NASA on Unsplash

In 2024, no one can deny YouTube's global influence. Starting a channel allows you to connect with a vast and diverse audience worldwide. Whether you're sharing tutorials, entertainment, or knowledge, YouTube provides a platform to engage and build communities of people from every corner of the globe.

2. Educational Resources and Skill Development:

To create YouTube videos you must have a diverse set of skills, from video editing to storytelling. This can be a cool hands-on learning experience, fostering both personal and professional growth. To add to this there are a ton of online resources and courses that can teach you how to create high quality content.

3. Creative Expression and Personal Branding:

YouTube offers a powerful canvas for creative expression. Starting a channel lets you showcase your personality, skills, and perspectives. YouTube’s creator landscape is super competitive. As you consistently create new content, you will build your own personal brand to distinguish yourself from other channels.

4. Community Building and Networking:

YouTube is not just a content platform - it's also a community hub. By starting a channel, you become part of a vibrant creator community and can build your own. Collabing with fellow creators and connecting with your audience will foster a sense of belonging and provide networking opportunities.

5. Monetization Opportunities:

Photo by Alexander Mils on Unsplash

Everyone wants to make money doing something they love? The appeal of turning your passion into a source of income is a major draw for aspiring YouTube creators. With YouTube’s Partner Program, you can monetize your content through ads, channel memberships, and Super Chat.

6. Flexibility in Content Creation:

YouTube allows creators to make videos about pretty much anything. You can be a tech reviewer, a beauty enthusiast, a let’s player, podcaster and much more. And within genres there’s all sorts of content formats that can be used very effectively - video essays, tier lists, top 10s, “you laugh, you lose” and the list goes on.This flexibility allows you to try new things and evolve your content over time, ensuring that your channel remains relevant and enjoyable for your audience.

7. Future-Proofing Your Digital Presence:

Video content isn’t going anywhere. Short-form video platforms such as TikTok have taken our world by storm and even YouTube joined in with YouTube Shorts (we’ve covered how many shorts to post daily). YouTube has also made strides to meet strong streaming platforms like Twitch. Starting a YouTube channel is a strategic move for future-proofing your digital presence and potentially your career. As online trends shifted, YouTube has remained.

Turn your YouTube videos to Shorts

Reach new audiences and repurpose your content with AI highlights.

Get started now!

…But It’s Not All Fun and Games

The journey is just as important as its goals. That being said, the journey can be tough and mistakes will happen (after all, everyone makes them, even the biggest channels). While the potential rewards of creating a channel are enticing, you should be prepared for the challenges that come with being a YouTuber. Here are some of those challenges:

1. Algorithmic Changes and Discoverability:

YouTube’s algorithm is a double-edged sword. While it can propel your content to new heights, it is subject to frequent changes. Navigating these shifts in algorithms can be challenging, affecting the discoverability of your videos. Creators must stay vigilant, adapt quickly, and maintain a keen understanding of common platforms practices to make sure their content remains visible to their audience.

2. Intense Competition and Saturated Niches:

As YouTube's user base continues to expand, so will your competition. Standing out in a sea of content creators requires not only unique ideas but also knowing your target audience. Many niches are saturated, making it imperative for new creators to approach them differently or to carve a new identity so that they offer something genuinely valuable to their viewers.

3. Copyright and Community Guidelines:

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YouTube's copyright and community guidelines are strict, and violations can result in having your videos demonetized, removed or even get your channel banned. Be careful when using copyrighted material, follow community standards, and stay informed about policy updates to avoid unintended consequences that could harm your channel's future.

4. Monetization Struggles:

While YouTube lets creators earn money through its Partner Program, its rigid eligibility criteria can be challenging. Reaching the required 4,000 watch hours and 1,000 subscribers within a 12-month period demands consistent and high-quality content. To add to that, creators must also contend with fluctuations in ad revenue and viewer donation unpredictability.

5. Content Quality and Burnout:

Maintaining a consistent upload schedule while delivering high-quality content can lead to burnout. The pressure to constantly create engaging videos, respond to comments, and stay relevant can take a toll on creators. Striking a balance between content quality and personal well-being is important for sustaining a YouTube channel in the long run.

YouTube Success Stories (to Inspire Your Own)

Hey, don’t worry, it is possible! Here are some big success stories for some inspiration:

Marques Brownlee (MKBHD)

Frame of Marques Brownlee's - MKBHD - video on the Samsung S24 smartphone

Marques Brownlee, known as MKBHD, remains a prominent figure in the tech space on YouTube. He started as a 15 year old in 2008. Since then he has been delivering ever improving high-quality tech reviews and analysis. With a commitment to in-depth content and staying ahead of tech trends, Marques has grown his channel to over 18 million subscribers. His story highlights the importance of consistency, transparency and of keeping up with an ever-evolving tech landscape.

Emma Chamberlain

Frame of Architectural Digest's tour Emma Chamberlain's house

Emma Chamberlain's rise in popularity started in 2018 when she began sharing her authentic and relatable vlogs. By bringing her audience into her daily life, Emma quickly gained popularity among young people. With 12 million subscribers, her success is proof that authenticity and relatability are important - connecting with your audience on a personal level can go a long way.

Dude Perfect

Photo of the 5 members of Dude Perfect smiling with a gray background

Dude Perfect started off as a group of friends showcasing incredible sports trick shots in 2009. It has since become a YouTube phenomenon. Their combimation of skillful performances, humor, and creative challenges has attracted 60 million subscribers. Their journey shows that there’s potential for success in creating unique, entertaining content that resonates with a wide audience.

Mark Rober

Photo of Mark Rober holding his famous Glitter Bomb that he used in several videos

Former NASA engineer Mark Rober turned his love for science and engineering into captivating YouTube content. With videos ranging from building elaborate gadgets to conducting science experiments, Mark has garnered almost 30 million subscribers. His shows how educational content can be viral too.

MrBeast

Photo of MrBeast at the Nickelodeon Kids' Choice Awards

Emerging from humble roots, MrBeast’s rise to fame was possible through creative philanthropy. His viral stunt videos and unmatched production quality has made it so his channel now ranks second in subscriptions with 236 million subscribers. It is also the only non-brand channel in the top 5 most subscribed standings. With millions impacted by his charitable endeavors, MrBeast is a symbol of positive change and generosity.

You’re Ready - Go Create Your Channel!

Launching a YouTube channel can be a creative journey, a job and everything in between. With access to a global audience, opportunities for skill development, and the chance to build a unique personal brand, its benefits are substantial. Do be aware of challenges such as algorithmic changes, intense competition and copyright restrictions.

With monetization in mind, allowing passion to become an income source I say: Absolutely, it is worth it to start a YouTube channel in 2024. If you want to make this process easier be sure to use Framedrop to create Shorts, TikToks and Instagram Reels of your YouTube content and grow your audience.

Turn your YouTube videos to Shorts

Reach new audiences and repurpose your content with AI highlights.

Get started now!

FAQ

Is it worth it to start a YouTube channel?
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Starting a YouTube channel can be highly rewarding if you're passionate about your content. It provides a platform to express creativity, share expertise, and connect with a diverse audience. While success isn't immediate, dedication and consistency can lead to substantial growth. The potential for monetization through ads, sponsorships, and merchandise adds financial incentives. However, it's essential to be patient, adapt to audience feedback, and continually refine your content to stand out in the competitive landscape. Success on YouTube often involves a combination of authenticity, niche focus, and persistent effort.

How much will it cost to start a YouTube channel?
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The cost of starting a YouTube channel varies. Basic equipment like a camera and microphone can be affordable, ranging from $200 to $500. However, more professional setups may cost several thousand dollars. Free software options are available for editing, but investing in quality editing tools or hiring professionals can enhance content quality. Overall, initial costs can be modest, but they depend on your content and production goals.

Published at
January 29, 2024
Category
Filipe Pessoa

Having a bachelor's degree in Sociology and currently getting his Masters' in Marketing, Filipe has always followed a customer-centric ethos. In 2021, Filipe was part of one of the 3 European Innovation Academy winning projects - CultureKit - as its CMO. Since joining Framedrop in August 2022, Filipe has worked on a wide array of tasks such as Copywriting, Lead Generation, Influencer Marketing and even dipped his toes in SEO.

When not working, Filipe channels his creativity into music production in his home studio.

Favorite sport: Football ⚽️

Favorite hobby: Gaming 🎮

Favorite musical artist: King Gizzard & The Lizard Wizard 🎸

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