How Medialivre Accelerated News Publishing & Boosted Engagement with AI

‍The Challenge
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Before Framedrop, Medialivre’s team relied on the Dalet platform to repurpose video content from their live broadcasts. The process was slow, fragmented, and heavily manual.

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Editors had to review long programs, mark notable moments, cut footage, and prepare it for publication. The platform’s complexity meant not everyone on the team used it regularly, and producing a single highlight clip could take 20 to 30 minutes.

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With limited resources and a growing demand for online content, the team struggled to keep pace.

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“Before Framedrop, publishing highlights was slow and resource-intensive. Creating a single video could take half an hour, and the process felt fragmented.”

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- David Novo, Executive Director, Record na Hora

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The Solution
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When Medialivre integrated Framedrop, adoption was immediate. The platform was intuitive and fit naturally into the team’s existing workflow.

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Framedrop automatically processes live broadcasts, detecting key moments and generating ready-to-use clips. David Novo and his editorial team now review and curate those highlights after each program instead of manually searching through hours of footage.

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Automatic verticalization allows the same content to be instantly repurposed for multiple platforms — from the Record na Hora website to social channels like Instagram and TikTok.

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“Framedrop fit naturally into our workflow. It didn’t replace people — it freed them to focus on creativity.”

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— David Novo, Executive Director, Record na Hora‍

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Case in Point: Record na Hora
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Every weekday, Record na Hora covers daily news, soccer, and trending topics. With conversations moving fast and audience attention shifting constantly, speed matters.

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Framedrop segments each broadcast automatically, identifying distinct discussions and generating short, polished clips in real time. When the program ends, the team simply reviews the pre-cut segments, selects the best ones, and publishes them across platforms within minutes.

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The workflow that once felt heavy is now fast, focused, and scalable.

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“The team can now wrap up the program, review ready-made highlights, and publish within minutes.”

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— David Novo, Executive Director, Record na Hora

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The Results
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Framedrop helped Medialivre streamline its digital operation, making Record na Hora’s publishing workflow faster, more consistent, and more productive.
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• Clip production time reduced by ≈50%, from 20–30 minutes to 10–15 minutes.
  
• Published content increased by 62% between April and September.
  
• Video playback grew by 60%, driven by faster publishing and wider reach.
  
• Verticalization and improved image quality boosted engagement across platforms.
  
• Seamless integration encouraged full team adoption.
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“What used to take half an hour now takes ten minutes. And we’re publishing over 60% more content — on more platforms, with better quality.”

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— David Novo, Executive Director, Record na Hora

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“We have been working with Framedrop for about six months now. During this time, we have noticed an increase in the efficiency with which we produce content for the 'Record na Hora' programme on Canal NOW. We have also seen a significant increase in video consumption by our users.”

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— Cristina , Digital Operations Manager, Medialivre

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‍Looking Ahead
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Following Record na Hora’s success, Medialivre plans to expand Framedrop’s use across other programs, reinforcing its commitment to fast, high-quality digital storytelling.

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"Before Framedrop, we were glued to the screen for hours just to catch every moment. Now, the team wraps up a show and publishes ready-made clips within minutes. Framedrop didn’t replace us. They multiplied what we can do."

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— David Novo, Executive Director, Record na Hora

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