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Framedrop, the AI-powered media repurposing and distribution platform recently named “Most Promising Startup” by Web Summit and Startup Portugal, has announced its first newsroom integration with Octopus Newsroom’s story-centric news production system Octopus 12 - trusted by journalists worldwide.
The joint workflow will be unveiled at IBC 2025 in Amsterdam (September 12–15).
This milestone integration brings together Framedrop’s award-winning AI technology, capable of detecting highlights, generating SEO-ready articles, and creating platform-specific clips in real time, with Octopus Newsroom’s NRCS, built to keep modern newsrooms agile, collaborative, and in motion.
Faster, Smarter Storytelling
By combining Framedrop’s AI with Octopus 12’s collaborative workflows, capabilities and advanced publishing features, news teams can:
- Publish 12× faster with automated highlight detection and instant story packaging
- Reduce manual work by 90%, freeing journalists to focus on storytelling
- Multiply output by 10×, delivering video, articles, and social posts seamlessly across broadcast, web, and OTT
- Search and contextualize instantly, thanks to Octopus Newsroom’s AI-powered and contextual search tools
The result is an integrated, future-ready workflow that moves as fast as the story breaks; enabling broadcasters and publishers to get news to audiences first, across every platform.
Experience the Workflow Live at IBC 2025
The Framedrop - Octopus Newsroom integration will be showcased through live demonstrations throughout IBC:
- Framedrop: Hall 14, Booth C45
- Octopus News: Hall 6, Booth C12
Attendees can book a demo in advance or visit either booth to experience the workflow first-hand.
Mário Tarouca, Co-founder and COO at Framedrop said: “This integration marks a major milestone for Framedrop; our first partnership with a trusted newsroom leader like Octopus being unveiled at our first IBC is a defining moment that shows how fast we’re moving to bring practical AI into the heart of the newsroom. By combining their story-centric workflows with our AI-powered automation, we’re giving teams the ability to publish faster, with significantly less manual effort, and at a scale never before possible. In an industry under constant pressure to do more with less, this integration shows how responsible AI can free journalists to focus on telling the story, while ensuring every piece of content reaches its maximum audience and impact.”
Milan Varga, Technology Partners Manager at Octopus Newsroom, added: “Octopus has always been about keeping newsrooms in motion, and partnering with Framedrop adds a powerful new layer of intelligent automation. Together, we’re enabling faster collaboration, smarter publishing, and wider distribution, helping teams adapt quickly and stay ahead in the race to break the story. Our customers demand speed, clarity, and security; this integration proves how innovation can be both practical and transformative, delivering workflows that amplify storytelling across every channel while keeping journalists firmly in control.”
About Framedrop
Framedrop helps media organizations do more with less. From a single video source or live feed, the platform detects highlights, generates SEO-ready content, and creates platform-specific clips and posts, publishing seamlessly to CMS, social channels, and OTT. By combining automation with editorial control, Framedrop enables faster publishing cycles, less manual work, and more content output.
About Octopus Newsroom
Octopus Newsroom is a global leader in newsroom computer systems, empowering broadcasters, digital publishers, and media organizations with modern, story-centric workflows. Trusted by newsrooms worldwide, Octopus delivers flexible, scalable solutions that support multi-platform production - from TV to web and social media. With seamless integration to over 100 industry partners, intuitive tools for journalists, and deployment options across on-premises, cloud, or hybrid environments, Octopus is designed to keep newsrooms agile, collaborative, and ready for the stories that matter most.
To book a demo of the joint workflow at IBC 2025, drop your details in the form below or go to Octopus-news.com/ibc-2025.