April 4, 2024

Podcast Analytics Tools: This Is How You Measure Success

Hey there! Been looking for a way to measure your podcast episodes’ performance? Today we'll be talking about the best podcast analytics tools.

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Written by
Filipe Pessoa

Marketing & Sociology. Gamer and music producer.

Table of contents

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Podcasting is a cumulative effort. The first episode is almost never the most watched one. This potential for growth is the motivation behind many creators and can keep a podcast going for a long time. But how does one know if their podcast is actually growing? That’s right, analytics.

With Apple muscling in on subscription podcasts, there has never been a better time to try to break out and monetize your own. Add analytics tools to your workflow and see in real time your audience’s response to your direction choices while making the most of your content with Framedrop -  an AI tool that converts your lengthy podcast episodes into TikToks, Shorts and Reels automatically. Alright, here are the tools that you should consider:

Best Podcast Analytics Tools: In a Nutshell 

The best tools to track your podcast analytics are:

  • Blubrry: Free option with advanced listener stats for deep analysis.
  • Chartable: Free features to track listener growth and marketing effectiveness.
  • Podbean: Robust free analytics for understanding audience demographics and content performance.
  • Backtracks: Advanced tracking technology for precise insights into audience behavior at $39/month.
  • Transistor: Advanced analytics for tracking downloads and engagement at $19/month.
  • Fireside: Real-time analytics for monitoring audience behavior starting at $19/month.
  • Simplecast: Comprehensive podcast hosting and industry-standard analytics starting at $15/month.

Free Podcast Analytics Tools

If you’re starting out in podcasting or if you’re not yet sure if you want to spend money on tools here are some good free options:


Chartable offers free features that empower podcasters to track and analyze listener growth and marketing effectiveness. It provides actionable insights into audience behavior, allowing podcasters to make informed decisions to enhance their reach and impact.

Chartable Homepage Screenshot

Key Features:

  • Listener Growth Tracking: Monitor your podcast's growth over time, including subscriber count and download trends, to assess the effectiveness of your promotional efforts.
  • Marketing Attribution: Track the performance of marketing campaigns and promotional activities to determine which channels drive the most engagement and conversions.
  • Cross-Platform Insights: Gain insights into audience behavior across different platforms and devices to optimize distribution strategies.

Practical Applications:

  • Evaluate the success of marketing initiatives and adjust strategies accordingly.
  • Identify emerging trends and capitalize on opportunities to expand your audience reach.


Podbean's free version offers robust analytics capabilities and audience insights, making it a valuable tool for podcasters looking to understand their audience and measure their podcast's performance effectively.

Podbean Homepage Screenshot

Key Features:

  • Audience Demographics: Gain insights into your audience's demographics, including geographic location, age, and listening preferences, to tailor your content accordingly.
  • Listener Engagement Metrics: Track metrics such as play duration, download trends, and listener feedback to gauge audience engagement and satisfaction.
  • Content Performance Analysis: Analyze episode performance metrics to identify popular topics and formats and optimize your content strategy.

Practical Applications:

  • Understand your audience demographics to create content that resonates with them.
  • Fine-tune your content strategy based on performance data to attract and retain listeners.


Blubrry's free option offers advanced listener statistics and geographical data analysis, empowering podcasters with valuable insights into their audience's behavior and preferences.

Blubrry Homepage Screenshot

Key Features:

  • Advanced Listener Statistics: Access detailed metrics such as download trends, listener retention rates, and device preferences to understand how your audience interacts with your content.
  • Geographical Data Analysis: Explore listener demographics by geographic location to identify regions with high engagement and tailor your content distribution strategies accordingly.
  • Social Media Integration: Integrate social media platforms to track listener engagement and amplify your podcast's reach across different channels.

Practical Applications:

  • Identify geographic areas with high listener engagement to target promotional efforts effectively.
  • Leverage social media integration to expand your podcast's reach and grow your audience organically.

Premium options might offer more advanced features but a lot of the time you won’t need them. This is why it is important to reflect and get to know exactly what the key metrics for your podcast are. A thought out choice is oftentimes the cheapest and if you’re on a budget these tools will serve you well.

Turn your podcast episodes to short-form videos with AI

Repurpose your podcast episodes and make them ready for TikTok, YouTube Shorts and Instagram Reels in minutes

Get started today!

Paid Podcast Analytics Tools (That Are Worth Your Money) 

Just like with the best podcast equipment, virtual tools and platforms can be an investment. For podcasters looking for advanced analytics solutions to elevate their podcasting game, investing in premium tools can provide invaluable insights and drive success. Here are some top paid podcast analytics tools that offer comprehensive features and functionality, worth every penny for podcasters serious about optimizing their performance.


Backtracks stands out with its advanced tracking technology, offering detailed audio and listener data to help podcasters understand their audience and content performance better. Priced at $39 per month, with a 14-day free trial, Backtracks provides in-depth insights into listener behavior, demographics, and engagement metrics.

Backtracks Homepage Screenshot

Key Features:

  • Advanced Tracking Technology: Backtracks utilizes cutting-edge technology to track listener interactions with your podcast episodes, including play duration, skip rates, and completion rates.
  • Detailed Audio Data: Gain insighrs into how listeners engage with your content on a granular level, allowing for precise content optimization and audience targeting.
  • Comprehensive Demographic Analysis: Understand your audience's demographics, interests, and preferences to tailor your content and marketing strategies effectively.

Practical Applications:

  • Fine-tune your content strategy based on detailed listener data.
  • Optimize marketing efforts and audience targeting for maximum impact and growth.


Transistor offers advanced analytics features designed to provide podcasters with actionable insights into their audience and content performance. Priced at $19 per month, with a free 14-day trial, Transistor enables podcasters to track downloads, listener trends, and engagement metrics with ease.

Transistor Homepage Screenshot

Key Features:

  • Download Analytics: Track download trends over time and analyze audience growth to gauge the effectiveness of your content distribution strategies.
  • Listener Trends: Gain insights into listener behavior and preferences, including listening habits, device preferences, and episode popularity.
  • Audience Engagement Metrics: Measure listener engagement with your content, including play duration, listener retention rates, and interaction metrics.

Practical Applications:

  • Identify trends and patterns in listener behavior to optimize content strategy and episode production.
  • Measure the impact of marketing campaigns and promotional efforts on audience engagement and growth.


Fireside’s robust hosting platform with real-time analytics helps podcasters track and measure their podcast's performance effectively. Starting at $19 per month, with a 14-day free trial, Fireside provides podcasters with insights into audience behavior, content popularity, and engagement metrics.

Fireside Homepage Screenshot

Key Features:

  • Real-Time Analytics: Monitor listener activity and engagement in real-time, allowing for immediate insights into content performance and audience behavior.
  • Content Popularity Metrics: Identify popular episodes, topics, and segments to inform content creation and audience targeting strategies.
  • Audience Feedback Integration: Integrate audience feedback and listener comments into analytics data for a comprehensive view of audience sentiment and preferences.

Practical Applications:

  • Respond quickly to listener feedback and trends to adapt content strategy and optimize audience engagement.
  • Measure the impact of content changes and improvements on audience satisfaction and retention.


Simplecast approach is also that of a comprehensive podcast hosting and analytics platform designed to meet the needs of professional podcasters. Starting at $15 per month, with a 14-day trial, Simplecast provides industry-standard analytics features and compliance with measurement guidelines set by industry organizations.

Simplecast Homepage Screenshot

Key Features:

  • Podcast Hosting: Host your podcast with ease on Simplecast's reliable and scalable platform, certifying maximum uptime and performance.
  • Industry-Standard Analytics: Access accurate and reliable analytics data that complies with industry standards and measurement guidelines, providing confidence in the accuracy of your metrics.
  • Customizable Dashboards: Customize analytics dashboards to focus on the metrics that matter most to you, enabling efficient data analysis and decision-making.

Practical Applications:

  • Ensure compliance with industry standards and guidelines for accurate measurement and reporting.
  • Access reliable analytics data to inform content strategy, audience targeting, and monetization efforts effectively.

While free podcast analytics tools offer valuable insights for podcasters on a budget, investing in premium tools like Backtracks, Transistor, Fireside, and Simplecast can provide advanced features and functionality tailored to the needs of professional podcasters. 


Harnessing the power of podcast analytics tools is the key to understanding your audience, refining content strategy, and driving growth. From free options like Chartable, Podbean, and Blubrry to premium solutions such as Backtracks, Transistor, Fireside, and Simplecast, these tools offer invaluable insights that empower you to elevate your podcasting game. Embrace the data-driven journey, and find the full potential of your podcast as you navigate this crazy landscape. For more guides like on how to write a podcast script, feel free to check our blog out and if you want to start making viral TikToks, Shorts and Reels from your podcast episodes in minutes check out Framedrop.ai.

Turn your podcast episodes to short-form videos with AI

Repurpose your podcast episodes and make them ready for TikTok, YouTube Shorts and Instagram Reels in minutes

Get started today!


What is the best podcast analytics tool?

The best podcast analytics tool often depends on your specific needs and preferences. However, popular options include platforms like Podtrac, Chartable, Blubrry, and Libsyn. Each of these tools offers various features for tracking podcast analytics such as downloads, listener demographics, engagement metrics, and more. It's essential to evaluate each tool based on factors like ease of use, accuracy, pricing, and the specific analytics metrics it provides to determine which one best suits your requirements.

How do you measure podcast analytics?

Podcast analytics can be measured through various metrics, including:

  • Downloads: The number of times an episode has been downloaded or streamed.
  • Listenership: The number of unique listeners or downloads per episode.
  • Engagement: Metrics like completion rate, average listen duration, and listener retention.
  • Geographic distribution: Understanding where your listeners are located.
  • Audience demographics: Insights into the age, gender, and interests of your audience.

Podcast analytics tools typically provide these metrics through dashboard interfaces, allowing podcasters to track and analyze their performance over time.

How do I track my podcast stats?

You can track your podcast stats using dedicated podcast analytics tools or platforms. Here's a general process:

  1. Choose a podcast analytics tool: Select a platform that suits your needs and integrates with your podcast hosting service.
  2. Set up tracking: Connect your podcast to the analytics tool by adding tracking codes or integrating APIs.
  3. Monitor metrics: Once set up, regularly check your podcast stats dashboard to analyze metrics such as downloads, listenership, engagement, and demographics.
  4. Adjust strategies: Use the insights gained from tracking your podcast stats to refine your content, marketing efforts, and audience engagement strategies.
How do you analyze a podcast?

Analyzing a podcast involves examining various aspects of its performance, audience engagement, and content quality. This includes reviewing metrics such as total downloads, listener demographics, episode retention rates, subscriber growth, and engagement metrics like likes, shares, and comments. Additionally, analyzing listener feedback, conducting surveys, and monitoring trends in the podcasting industry can help identify areas for improvement and inform content strategy decisions. Analyzing a podcast involves both quantitative data analysis and qualitative assessment to gain a comprehensive understanding of its impact and audience perception.

Published at
April 4, 2024
Filipe Pessoa

Having a bachelor's degree in Sociology and currently getting his Masters' in Marketing, Filipe has always followed a customer-centric ethos. In 2021, Filipe was part of one of the 3 European Innovation Academy winning projects - CultureKit - as its CMO. Since joining Framedrop in August 2022, Filipe has worked on a wide array of tasks such as Copywriting, Lead Generation, Influencer Marketing and even dipped his toes in SEO.

When not working, Filipe channels his creativity into music production in his home studio.

Favorite sport: Football ⚽️

Favorite hobby: Gaming 🎮

Favorite musical artist: King Gizzard & The Lizard Wizard 🎸

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