May 28, 2024

How to Make Money on TikTok in 2024: 16 Different Ways to Get Paid

What’s better than getting notoriety for creating cool content on TikTok? Making money from it as well. If you’re wondering how to make money on TikTok we’ve got you covered with at least 16 different ways.

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Written by
Filipe Pessoa

Marketing & Sociology. Gamer and music producer.

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TikTok has rapidly become a powerful platform for content creators to generate substantial income since its monetization was introduced in 2020. Well into 2024, TikTok is still improving on it by expanding monetization opportunities and rewards for creators. With its dynamic algorithm and extensive user base, the opportunities for monetization are vast and varied. No matter your content niche there's potential to turn your TikTok passion into a profitable venture. Question is: how to make money on TikTok? There are several ways you go for simultaneously and today I will let you know how you can maximize your earnings. If you want to be even more efficient in income/hour it is time to add to your workflow and save hours repurposing long content into TikToks.

How to Make Money on TikTok in a Nutshell

Here are some ways in which you can make money on TikTok:

  • Brand Partnerships: Collaborate with brands for sponsored content, maximizing earnings through storytelling.
  • TikTok Creator Fund: Earn money based on video performance, accessing monetization opportunities.
  • Stream Ads: Generate revenue through ads in videos, ensuring content compliance.
  • TikTok LIVE Gifts: Convert virtual gifts into real money during live sessions.
  • Affiliate Marketing: Earn commissions by promoting products through links.
  • Merchandise Sales: Sell custom products, promoting them in videos.
  • Branded Hashtag Challenges: Participate in challenges to boost revenue.
  • Content Licensing: License viral content for additional income.
  • Consulting Services: Offer expertise for growth, attracting clients.
  • Crowdfunding: Receive monthly contributions from followers.
  • Collabs: Expand reach through influencer partnerships.
  • Freelance Services: Provide skills like video editing or content creation.
  • Educational Content: Monetize expertise through paid educational content.
  • Subscription Content: Offer exclusives to paying subscribers on external platforms.
  • Shoutouts: Earn money by offering shoutouts.
  • Event: Host paid events, providing value.

16 Ways to Make Money on TikTok

TikTok has quickly become a major platform for content creators to earn a significant income. With its unique algorithm and massive user base, there are numerous opportunities for monetization. Here are 16 different ways you can make money on TikTok in 2024:

1. Brand Partnerships and Sponsorships

Collaborating with brands is one of the most lucrative ways to earn money on TikTok. Brands are eager to reach TikTok's young and engaged audience, and they often partner with influencers to create sponsored content. Successful brand partnerships often involve creative storytelling where the brand's product or service is a natural part of the content. Influencers with a clear and consistent personal brand tend to secure more lucrative deals. So, hone your niche and reach out to brands that align with your content.

Here’s an example by creator @loochytv:

2. TikTok Creator Fund

The TikTok Creator Fund is a program that pays creators based on the performance of their videos. To be eligible, you need to have at least 10,000 followers and 100,000 video views in the last 30 days. Once you’re accepted, the fund pays you for views and engagement on your content.

The amount you earn can vary, but consistent posting and engagement with your audience can help maximize your earnings. Use trending sounds and hashtags to increase your video views and engagement, as these are critical metrics in the Creator Fund’s payout structure.

In countries like the US, UK, Germany, and France, TikTok has introduced the TikTok Creativity Program Beta, which offers enhanced monetization opportunities. This program rewards creators for original, high-quality content and provides better support for content creation. By participating in this program, eligible creators can access higher payouts and additional educational resources, emphasizing the importance of producing unique and engaging videos to stand out on the platform.

3. Stream Ads

TikTok offers stream ads through its ad revenue-sharing program. Creators can earn money from ads displayed in their videos. This revenue model is similar to YouTube’s AdSense, where earnings depend on the number of views and ad impressions. Make sure your content adheres to TikTok's guidelines to avoid demonetization. Engaging content that keeps viewers watching longer can result in higher ad revenue.

4. TikTok LIVE Gifts and Coins

Going live on TikTok allows creators to receive gifts from their viewers, which can be converted into real money. During a live session, followers can send virtual gifts purchased with TikTok coins. These gifts can range from small amounts to substantial contributions. I’ve dedicated a blog post to go more in-depth about how much TikTok gifts are worth.

To maximize earnings from live gifts, schedule regular live sessions and engage with your audience in real-time. Answer questions, give shoutouts, and make your viewers feel valued. High interactivity often encourages more gifts, enhancing your earnings.

5. Affiliate Marketing

Affiliate marketing involves promoting products or services and earning a commission for every sale made through your unique affiliate link. TikTok’s short-form videos are ideal for showcasing products and driving traffic to affiliate links. Detailed reviews, unboxings, and tutorials tend to perform well. Make sure to disclose your affiliate relationships to maintain transparency and trust with your audience.

6. Merchandise Sales

Selling your own merch is a great way to earn money on TikTok. Platforms like Shopify allow you to create and sell custom products like t-shirts, hoodies, phone cases, pens, mugs… you name it. Promote your merchandise through your TikTok videos, showing your followers the designs and offering exclusive discounts. To boost sales, create limited edition products and collaborate with other influencers for co-branded merchandise. Use call-to-action buttons in your TikTok profile to direct followers to your online store, and consistently promote your merchandise in creative ways.

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7. Branded Hashtag Challenges

Brands often create hashtag challenges to harness attention and promote their products, and they might pay influencers to participate and kickstart the campaign. These sponsored challenges can gain massive traction and generate significant revenue for creators involved.

Participate in or create sponsored challenges that align with your content style. Use your creativity to make the challenge engaging and encourage your followers to participate, increasing the challenge's overall reach and success.

8. Content Licensing

If your videos go viral, media outlets, brands, or other creators might want to license your content for their own use. This can be a lucrative way to earn money from your most popular videos. To capitalize on this, ensure your content is original and high-quality. Use platforms that facilitate content licensing and be proactive in reaching out to potential buyers. Make sure you understand the licensing agreements to retain control over how your content is used. You can also contact companies to create content for them and then sell usage rights.

9. Consulting and Coaching

As a successful TikTok creator, you can offer consulting or coaching services to help others grow their presence on the platform. This can include one-on-one coaching sessions, webinars, or even creating an online course. Position yourself as an expert by sharing valuable tips and insights about growing on TikTok. Highlight your success stories and testimonials from people you’ve helped. This not only establishes credibility but also attracts more clients to your consulting services.

10. Crowdfunding

Platforms like Patreon allow creators to receive monthly contributions from their followers. Offer exclusive content, behind-the-scenes footage, or personal interactions as perks to attract patrons. To succeed with crowdfunding, consistently promote your Patreon on TikTok and offer valuable incentives. Build a strong community by engaging with your patrons and making them feel like insiders. If you’re working on a project and TikTok is giving it considerable attention you can also consider starting a Kickstarter campaign to fund its development.

11. Collaborations with Other Creators

Collaborating with other TikTok influencers can expand your reach and open up new monetization opportunities. Joint ventures can include creating content together, hosting live sessions, or even launching co-branded merchandise as prwviously mentioned.

Identify creators whose audience aligns with yours and propose collaboration ideas. These partnerships can lead to increased exposure and new followers, which in turn enhances your earning potential. Networking is important in all sectors and it is one of the main key factors on how to blow up on TikTok.

12. Offering Freelance Services

If you have skills in video editing, social media management, or content creation, you can offer these services to other TikTok users or brands. Promote your services by showcasing your skills through your TikTok content. Provide examples of your work and highlight the benefits of hiring you. Freelance work can be a consistent revenue stream, especially if you establish a good reputation. You will also still be developing your skills and can always pivot to focusing 100% on your own content and going for more complex video ideas.

13. Creating Educational Content

Educational content is in high demand on TikTok. If you have expertise in a particular area, create informative videos that teach valuable skills or provide insightful information. Monetize this by offering more in-depth paid content, such as online courses or e-books. Use TikTok to drive traffic to these resources, and highlight the benefits of your paid content to convert viewers into customers.

14. Subscription-Based Content

Create exclusive content for your most dedicated followers by offering a subscription service. Platforms can range widely from the aforementioned Patreon, to course platforms to even the infamous OnlyFans. All of these allow creators to share content with paying subscribers. Promote your subscription service on TikTok by offering teasers of what subscribers can expect. Provide high-value, exclusive content that motivates followers to subscribe and stay subscribed.

15. Selling Shoutouts

Offer shoutouts to your followers or other TikTok users for a fee. This can be a fun and engaging way to interact with your audience while earning money. Set clear guidelines for shoutouts and promote this service on your profile. Ensure the shoutouts are genuine and align with your content style to maintain authenticity. If you want to do this outside the platform and not have to post it on your page the platform Cameo can be a good option.

16. Earning Through Events

Host events, such as meet-and-greets, webinars or workshops and charge for attendance. These events can provide valuable information or experiences that your followers are willing to pay for. Promote your events on TikTok and use the platform’s tools to enhance the experience. Engage with attendees and provide high-quality content to ensure they find value in what they paid for.

Above all. diversify your income channels and maximize your earnings on TikTok. Stay creative, authentic, and engaged with your audience to continue growing your influence and monetization potential.

Time Is Money

Creators that leverage all their available revenue streams are usually the most successful ones. It can be hard to find exactly what streams work best for you and your audience but with time and experimentation you will eventually be able to hone in on how you can most efficiently make a living from making TikToks. This snowballs and an investment in better equipment and content can significantly impact your income. I hope this blog post taught you how to make money on TikTok. Since time is money, use to significantly shorten the time you take finding and editing clips from long videos.

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How do you get paid on TikTok?

TikTok creators can earn money through several methods:

  • TikTok Creator Fund: Eligible creators with a certain number of followers and consistent content can earn money based on the engagement and views of their videos.
  • Brand Partnerships and Sponsorships: Brands may pay creators to promote products or services in their videos.
  • Live Gifts: During live streams, viewers can send virtual gifts, which can be converted into real money.
  • Merchandise Sales: Some creators sell their own merchandise to their followers.
  • Affiliate Marketing: Promoting products with affiliate links can earn creators a commission on sales.
How much does TikTok pay per 1000 views?

The amount TikTok pays per 1000 views varies and is influenced by several factors, such as the region and engagement level. On average, TikTok pays between $0.02 to $0.04 per 1000 views through the Creator Fund. However, this amount can be higher with brand deals and other monetization methods.

How many views do you need on TikTok to get paid?

To get paid from the TikTok Creator Fund, creators typically need:

  • At least 10,000 followers.
  • A minimum of 100,000 video views in the last 30 days.
  • Be 18 years or older and reside in a country where the Creator Fund is available (for people in the US, UK, Germany and France TikTok has launched its Creativity Program but it is still in Beta)

However, other income streams like brand deals and live gifts can begin with fewer followers and views, depending on the creator's engagement and niche.

How much money can I make on TikTok?

The amount of money you can make on TikTok varies widely:

  • Small Creators: With a few thousand followers, earnings might come from live gifts and small brand deals, potentially making a few hundred dollars a month.
  • Mid-Tier Creators: With tens or hundreds of thousands of followers, earnings from the Creator Fund, more significant brand deals, and other sources could range from $1,000 to $10,000 or more per month.
  • Top Creators: With millions of followers, the income can be substantial. Top creators often earn $100,000 or more per year, with some making millions through combined revenue streams such as brand sponsorships, merchandise sales, and other business ventures.

Ultimately, the earning potential on TikTok depends on factors like follower count, engagement rate, content quality, and the creator's ability to leverage different monetization strategies.

Published at
May 28, 2024
Filipe Pessoa

Having a bachelor's degree in Sociology and currently getting his Masters' in Marketing, Filipe has always followed a customer-centric ethos. In 2021, Filipe was part of one of the 3 European Innovation Academy winning projects - CultureKit - as its CMO. Since joining Framedrop in August 2022, Filipe has worked on a wide array of tasks such as Copywriting, Lead Generation, Influencer Marketing and even dipped his toes in SEO.

When not working, Filipe channels his creativity into music production in his home studio.

Favorite sport: Football ⚽️

Favorite hobby: Gaming 🎮

Favorite musical artist: King Gizzard & The Lizard Wizard 🎸

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