January 15, 2024

How Many YouTube Shorts Should I Post a Day?

Optimizing your channel's output is super important to its success. That said, finding what works isn't always straightforward and it can vary a lot depending on your audience. In this article we go into detail on how many YouTube Shorts a day you should be posting and some important things to keep in mind when finding this number.

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Written by
Filipe Pessoa

Marketing & Sociology. Gamer and music producer.
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Create YouTube Shorts instantly with Framedrop

Framedrop automatically finds highlights in your content which you can then edit and export as YouTube Shorts - all in seconds

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If you're just getting into YouTube Shorts (and you should), you're tapping into a goldmine of audience engagement. This format has proven it isn't just a trend and it can boost your content’s visibility. Tools like Framedrop speed up YouTube Shorts creation by using AI to automatically find the highlights in long videos and turning them to Shorts.

There’s, however, no magic number for how many shorts you should post daily. Some creators swear by “the more the better" way, churning out a bunch daily, while others post a calculated few. My experience? Both approaches can get the algorithm to pick you up.

In this article I’ll shed light on the mystery behind YouTube Shorts numbers and how you can use them to inform your channel’s strategy.

How Many YouTube Shorts Should I Post a Day?

Short on time? Here are the essentials you need to know about YouTube Shorts posting:

  • No magic number for daily YouTube Shorts posts -  it varies among creators.
  • Upload at least 2-3 per week for growth;
  • Quality > quantity always;
  • Stay within YouTube's upload limits - usually around 7 shorts per day;
  • Optimal posting time for most channels: 5 PM to 10 PM on weekdays;
  • Consider audience behavior for effective scheduling. You can check this in your YouTube dashboard;
  • Experiment with different timings and content and see what sticks.

One or Multiple YouTube Shorts per Day?

YouTube Shorts are brands’ best friend and YouTube channels are very much brands in their own way. This trendy content format can expose your channel to new and more engaged audiences. That said, how do you decide how often to post? YouTube’s algorithm acts in mysterious ways at times and, as previously mentioned, there is no one-size-fits-all answer.

So, How Many?

A good starting point can be YouTube’s limit on the number of notifications subscribers receive (3 per day with a 24 hour cooldown period). This means that if you post a 4th video in a day your subscribers won’t be notified about it. You can spread out these uploads throughout the day so that, if you have an international audience, most time zones will be covered.

If you ask Reddit, they’ll tell you you should post at least 2-3 shorts per week. This lower number can still get you tons of views since quality is more important than quantity.

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Photo by Alexander Shatov on Unsplash

Quality Over Quantity

But what does quality over quantity really mean?. Well, if your viewers don’t like what they see they’ll scroll from your content faster. Faster scrolling means lower retention thus decreasing your retention. YouTube’s algorithm will take this data into consideration and evaluate your content’s quality based on it. Low retention means people don’t like the content and the algorithm will push it less.

Posting quality content will also lead to higher viewer loyalty and as so you will grow in subscribers that will look forward to your future posts.

Ideal Time and Day of the Week

YouTube likes to present fresh content to viewers. That’s why the best time for you to upload on YouTube is when a lot of people are online. Don’t post your content so early that viewers are getting ready for school or work or so late that they are getting ready to go to bed.

Post between 5 PM and 10 PM for most work days. On Fridays and weekends you should post earlier since a lot of people go out to get dinner, to the movies, etc.

But what are the best days to post? You can probably see a pattern here. Since on Friday and weekends a lot of people spend their time on other entertainment, YouTube gets less traffic. This means content that gets uploaded has to compete for viewwrship more than on other days.

So, in summary, for most channels the ideal posting time and days are 5 PM to 10 PM on Monday, Tuesday, Wednesday and Thursday. These timings can vary depending on your audience. 

Learning About Your Audience

If you already have a small to medium sized audience, the next step is to learn their ways. Do your viewers come back every day to check new content? If so, post daily. Do they appreciate better content even if it means your uploads are more spaced out? Focus on that instead. Are your viewers all from the United States? If so, keep that in mind when choosing a posting time.

After finding the right timing for your channel it’s all about maintaining the posting schedule. After all, even YouTube itself says it, consistency is key.

Experiment From Time to Time

Channel analytics don’t give all the solutions and audiences are ever-changing and adapting to what content creators put out. As a best practice, so should you. Channels that don’t change and adapt their output and methods usually go stale and eventually die out. Here are a few things you could try to change every week:

  • The format and structure of the videos
  • The videos’ hook
  • Adding calls to action
  • Featuring other creators

There’s a ton of things you can change and some will work better than others. Make changes one at a time so that you can easily deduce what it was that improved your viewership and retention.

Create YouTube Shorts instantly with Framedrop

Framedrop automatically finds highlights in your content which you can then edit and export as YouTube Shorts - all in seconds

Get your YouTube Shorts now!

Hard Stop on YouTube Shorts per Day

YouTube has limits on the number of videos you can post at any given time. According to Google’s support, this number can vary depending on several factors like country/location and previous copyright and community guideline strikes.

There is no official limit on the number of Shorts that can be uploaded in a 24-hour period. Reddit users have been reaching their daily limit with 7 uploads. A user also mentions that they kept consistently posting a that their limit went away after a few days. This makes sense since YouTube might use these limits as a tool to limit new accounts spamming the platform. Verified channels may have access to a higher limit as the stated upload limit is 12 hours/256gb.

This restriction serves as a boundary for creators, guaranteeing a balance in the volume of content being uploaded. Keep this limit in mind, especially when planning your YouTube Shorts posting strategy. By managing your video uploads within this boundary, you can optimize your channel's visibility and engagement without bumping against the upload ceiling set by YouTube.

If these limits are not respected YouTube can label your channel as spam and shadowban it.

Final Thoughts

So, how many YouTube Shorts should you post a day? There’s no magic number. Aim for quality over quantity - it keeps viewers engaged and boosts retention rates. The answer lies in finding your balance—between engaging content, strategic timing, and mindful frequency.

The algorithm favors fresh content during peak online times. For most channels, the sweet spot falls between 5 PM and 10 PM on weekdays. Plus, being consistent and understanding your audience's habits is key. Experiment, adapt, and stay within YouTube's upload limits to optimize your Shorts' impact. Channels that evolve with their audience tend to thrive. 

In conclusion, it's all about finding the rhythm that suits your content, engages your viewers, and aligns with YouTube's guidelines. Strike that balance and you’ll be one step closer to leveraging this powerful trend.

Create YouTube Shorts instantly with Framedrop

Framedrop automatically finds highlights in your content which you can then edit and export as YouTube Shorts - all in seconds

Get your YouTube Shorts now!

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Published at
January 15, 2024
Filipe Pessoa

Having a bachelor's degree in Sociology and currently getting his Masters' in Marketing, Filipe has always followed a customer-centric ethos. In 2021, Filipe was part of one of the 3 European Innovation Academy winning projects - CultureKit - as its CMO. Since joining Framedrop in August 2022, Filipe has worked on a wide array of tasks such as Copywriting, Lead Generation, Influencer Marketing and even dipped his toes in SEO.

When not working, Filipe channels his creativity into music production in his home studio.

Favorite sport: Football ⚽️

Favorite hobby: Gaming 🎮

Favorite musical artist: King Gizzard & The Lizard Wizard 🎸

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